Beginning in 2013, the 85-year-old Landmark Theater will be renamed the Altria Theater. Today members of the Richmond CenterStage foundation, The Altria Group, and Mayor Dwight Jones announced that Altria had secured the theatre’s naming rights for $10 million. [...]
The theater will be formally named the Altria Theater when the first phase of the current $50 million renovation is completed in 2013. Altria will hold the naming rights of the historic theater for 20 years.